How we work,
in practice.

The situation. Sales have been flat for two years. The owner closes most big sales personally, staff wait for instructions, and nobody keeps track of customers who walk in and leave without buying.

1. Diagnose

   Two weeks inside the stores. We measure walk-in to sale conversion by outlet, average bill value, why customers leave without buying, and how staff are paid today.

2. Design

   One simple sales process for every outlet, a daily target and incentive for each salesperson, one register or CRM for every enquiry, and a weekly review rhythm.

3. Deploy

   We train staff store by store, set up WhatsApp Business follow-up for every customer who did not buy, and write a one-page SOP for each role.

4. Drive

   Weekly reviews for three months on conversion, average bill value and follow-up rate, while the owner steps back from daily selling.

What success looks like: the business sells the same way whether or not the owner is in the store.

The situation. The founder has the skills and a location in mind. She does not yet have a business plan or registrations, and is not sure which schemes for women entrepreneurs she qualifies for.

1. Diagnose

   We work out the numbers: revenue per chair, rent against expected revenue, setup cost and the month the salon breaks even. We also check eligibility for central and Tamil Nadu schemes.

2. Design

   A business plan and budget, a registration plan covering Udyam, GST and local licences, a funding plan, and the brand's positioning and service menu with prices.

3. Deploy

   We help complete registrations and scheme paperwork, prepare for bank meetings, and set up Google Business Profile and Instagram before opening day, with a launch offer to fill the first month.

4. Drive

   Fortnightly reviews through the first 90 days: bookings, repeat customers and revenue against the plan.

What success looks like: the salon opens on time and on budget, with a clear path to break-even.

The situation. Turnover keeps growing, but margins are thin and cash is always tight. Discounts are decided case by case, payments come in late, and orders arrive by phone and WhatsApp with no proper record.

1. Diagnose

   We look at margin by product and by customer, how much is lost to discounts, how many days each customer takes to pay, and where orders go wrong between booking and delivery.

2. Design

   A discount policy with clear limits, credit terms by customer category, a focus list of higher-margin products, and a simple system for taking and tracking orders.

3. Deploy

   We set up order taking on a shared system, put a weekly collections routine in place, register on TReDS for invoices raised on large buyers, and train the sales team on the new terms.

4. Drive

   A monthly review with the owner on gross margin, days to collect payment and discount levels, adjusting the plan as the numbers move.

What success looks like: profit grows with turnover, and cash stops being the owner's daily worry.